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Groundwork

Generate Audience Insights

Objective: Generate audience insights by job title and industry.

Note:  The prompt below instructs the AI to adopt the role of your target audience persona, so it will answer from their perspective. For segmented audiences, run this prompt for the most important segment, and focus your primary messaging on them.

A.I. Prompt Template:

You are a [insert job title] working in the [insert industry] industry. Provide a detailed audience analysis for a presentation tailored to your role. Specifically, address the following:

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  1. PRIMARY CONCERNS AND PRIORITIES

    • What matters most to you in your daily responsibilities?

  2. DECISION-MAKING FACTORS

    • What key criteria do you use to evaluate new ideas or proposals?

  3. CHALLENGES AND PAIN POINTS

    • Which common obstacles or difficulties do you regularly encounter?

  4. PREFERRED COMMUNICATION STYLE

    • Do you value data-driven insights, storytelling, high-level strategy, or detailed technical explanations?

  5. ATTENTION TRIGGERS

    • What grabs and holds your attention when someone is presenting information to you?

  6. POTENTIAL RESISTANCE

    • What objections or skepticism might you have, and how should someone address these effectively?

Refine Presentation Goals

Objective: Solicit guidance on whether your presentation's goals are clear and achievable, and suggests ways to reword or adjust them to ensure a cohesive, impactful presentation.

A.I. Prompt Template:

Help me refine the goals for my upcoming business presentation. Specifically, I want to ensure that my “Know, Feel, and Do” objectives are aligned, cohesive, and feasible based on my audience's current state. Here's the information:

AUDIENCE’S CURRENT STATE
- Currently KNOW: [What does the audience already know about this topic?]
- Currently FEEL: [What emotions, attitudes, or perceptions does the audience currently have?]
- Currently DO: [What behaviors, actions, or routines are they currently following in relation to this topic?]

DESIRED OUTCOMES
- Want Them to KNOW: [What new or additional knowledge or perspective do you want them to have?]
- Want Them to FEEL: [How do you want them to feel or what attitude/perception should they adopt by the end?]
- Want Them to DO: [What specific action(s) should they take after the presentation?]

**GOAL REFINEMENT**
1. Provide feedback on how well these KNOW-FEEL-DO objectives align with each other. Do they form a clear, cohesive progression?
2. Suggest any alternative or clearer ways of expressing these objectives to maximize clarity and impact.
3. Compare the audience’s current state (KNOW-FEEL-DO) to the desired state, and assess if the goals may be too ambitious (i.e., if there is a large gap). Provide suggestions on how to adjust the goals if needed.
4. Reiterate the goals in a concise, refined format, making sure they flow logically and remain achievable.

Please evaluate the information above, offer constructive feedback, and provide an updated set of KNOW-FEEL-DO statements that feel unified, realistic, and compelling for my audience.

Generate Ideas for Your Core Message

Objective: Suggest six potential core messages for your presentation.

Note: Prescriptive Style refers to how strongly you instruct the audience to take action.

A.I. Prompt Template:

Provide six potential core message options for my presentation, based on the following details:

 

AUDIENCE INSIGHTS

[Insert audience information like that generated by the Audience Insights prompt above.]


PRESCRIPTIVE STYLE
[Choose one: Very Prescriptive, Somewhat Prescriptive, or Only Slightly Prescriptive]

KNOW: [What do I want my audience to learn or understand?]
FEEL: [How do I want my audience to feel or what do I want them to believe at the end?]
DO:   [What specific action should they take afterward?]

Each core message should be concise, resonate with what the audience values, reflect the chosen prescriptive style, and target these KNOW-FEEL-DO goals. Generate three messages with a motivational tone, and three messages with a warning tone.

Refine Your Core Message

Objective: Refine your initial core message, iterating to progressively improve it.

Sample Prompts:
Adjust Prescriptiveness

Revise the following core message to be [more/less] prescriptive: [Insert core message]

Adjust Tone

Revise the following core message to be [more enthusiastic, more urgent].

Simplify Language

Rewrite the following core message in simpler, more accessible language, ensuring you keep its original meaning intact: [Insert core message]

Narrative

Generate Ideas for the Underlying Presentation Structure

Objective: Suggest three potential underlying structures for the middle of your presentation.

Note: Presentation Style

A.I. Prompt Template:

Generate 3 distinct underlying structures for a presentation, considering the following:

Core Message: [Insert core message]

 

PRESENTATION STYLE
Primary Presentation Style: [Choose one of the following: prescriptive, descriptive, exploratory, diagnostic, comparative]

 

AUDIENCE INSIGHTS

[Insert audience information like that generated by the Audience Insights prompt above.]

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KNOW: [What do I want my audience to learn or understand?]

FEEL: [How do I want my audience to feel or what do I want them to believe at the end?]

DO:   [What specific action should they take afterward?]


REQUIREMENTS FOR EACH STRUCTURE

  • 3-5 main sections

  • Use short, impactful headings (one to two words) that follow a consultative or analytical style, headings such as “Problem, Solution, Benefit,” “Goal, Obstacle, Recommendation,” or “Past, Present, Future”

  • These headings should capture key thematic ideas (e.g., causes, effects, implications, actions, comparisons, or measurements) in a concise way

  • Must align with the previously given audience details and presentation goals

  • Should incorporate the selected styles in how the content is organized and delivered


Present each of the 3 structures in a concise outline form, highlighting possible key points in each section.

Refine Your Content Outline

Objective: Refine the clarity and flow of your initial content outline.

A.I. Prompt Template:

Review this content outline for clarity and logical flow. Reorganize the points if needed and suggest improvements to make the message concise and impactful.

[Insert Content Outline]

Anticipate Questions and Concerns

Objective: Generate ten potential audience questions and/or concerns.

A.I. Prompt Template:

Generate 10 potential concerns or questions my audience might raise based on the outline below. Focus on points that may need more clarity or support.

[Insert outline]

Slides

Pre-read Slides: Generate an Executive Summary

Objective: Create a draft executive summary for your presentation, and include a word count to assist in slide layout planning.

A.I. Prompt Template:

Write a draft executive summary for my presentation based on the core message and content outline provided below. The executive summary should provide a clear and concise overview of the presentation, highlighting the main objectives, key points, and desired outcomes. Include the word count of the executive summary.

Core Message: [Insert core message]

CONTENT OUTLINE
[Insert content outline]

Pre-read Slides: Adjust Text Length to Fit the Layout

Objective: Modify your written content to fit within a designated text box on your pre-read slide, iterating for the best fit.

A.I. Prompt Template:

Help me adjust the length of my written content to fit within a text box on my pre-read slide, based on the content and word count provided below. Ensure that the adjusted content remains clear and maintains the key points.

CURRENT TEXT
[Insert current written content]

WORD COUNT
[Insert word count. Consider starting with multiples of 25.]

Generate Ideas for Live Presentation Slides

Objective: Suggest visual aid types for moments where a visual aid would enhance audience understanding and engagement.

A.I. Prompt Template:

Given the content outline below, identify points where a live presentation slide (visual aid) would be most beneficial to the audience. For each instance, briefly suggest the most effective type of visual aid (e.g., a simple chart, diagram, key phrase, image, or data visualization) to enhance comprehension and engagement.

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[Insert content outline]

Generate Slide Title Ideas

Objective: Suggest two additional potential slide titles for a live presentation slide.

A.I. Prompt Template:

Suggest two additional potential titles for a slide in my presentation based on the draft provided below. Each additional title should be a short (10 words or less), impactful sentence with a subject and verb.

DRAFT TITLE
[The MAIN IDEA you want the audience to take away from your slide]

Spoken Message

Generate Structured Presenter Notes

Objective: Generate presenter notes for a slide including a main idea, a talk track, a bullet-point summary, and an estimated speaking time.

A.I. Prompt Template:

Use the following information to create structured presenter notes for a single slide:

  • Main Message: [Insert the slide’s main message/title]

  • Supporting Points (2–4 items): [Insert bullet points ensuring some tie-in with the slide’s visual content]

 

REQUIREMENTS

  1. Talk Track

    • Write a spoken script in simple, audience-friendly language.

    • Structure the content using the pyramid principle.

    • Present each idea as a bullet point with single-line spacing.

    • Bold the first sentence.

  2. Estimated Speaking Time

    • Provide an approximate duration for delivering the talk track at a natural pace (in minutes or seconds).

Refine Your Presenter Notes

Objective: Refine your initial presenter notes draft, iterating to progressively improve it.

Sample Prompts:
Simplify and De-Jargonize

Rewrite these presenter notes to simplify the talk-track language, removing jargon and making it easy to understand for a general audience.

Adjust Emotional Tone

Revise this talk-track language to make it more compelling by adjusting the tone to be [e.g., optimistic, confident, urgent]. Keep it professional.

Add a Transition Statement

Generate a brief transition statement that smoothly connects my current slide to the next, ensuring logical flow and audience engagement. Use the following details:

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Last sentence of current talk track: [Insert last sentence]

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Next slide content: [Insert next slide content or key message]

Miscellaneous

Tailor Your Content Outline for a New Audience

Objective: Adapt your content outline to match the interests of a new audience.

A.I. Prompt Template:

Adapt this outline for an audience of [insert audience type]. Focus on what would most interest or concern them.

[Insert Content Outline]

Plan Presentation Timing

Objective: Provide a suggested timing breakdown for each main section of your presentation outline.

A.I. Prompt Template:

Help me allocate time for each main section of my presentation based on the outline and timing preferences provided below. Suggest how many minutes to dedicate to each section to ensure my presentation stays within the total duration while preserving the desired percentage of time for questions and discussion.

PRESENTATION OUTLINE
[Insert presentation outline]

TOTAL DURATION
[Insert total presentation duration in minutes]

PERCENTAGE FOR DISCUSSION
[Insert desired percentage for discussion]

Generate Ideas for a Metaphor

Objective: Suggest three potential metaphors to explain an idea their audience may not fully understand.

A.I. Prompt Template:

I need three creative, non-cliché metaphors to represent an idea I want to communicate to my audience. The idea is something I understand well, but my audience may not be as familiar with it. The metaphors should help bridge that gap by relating the idea to something they already recognize or experience in everyday life. Avoid overused comparisons like chess for strategy or a rowing team for collaboration. The more clever and unexpected, the better.

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IDEA TO BE EXPLAINED

[Insert idea]

 

AUDIENCE DESCRIPTION

[Insert details about the audience]


Provide three distinct metaphor options, each with a short explanation of how it connects to the idea.

© 2025 by Scott Stiefvater

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